Our mission
Bringing people together with relevant data and business information in a targeted way to optimize decision-making in the enterprise.
About Qlixta
Qlixta specializes in dashboard applications in marketing, market research and customer experience.
Together with our customers, we actively take fact-based decisions to a new level! We aspire to support top management, professional users and employees in different corporate areas and at different levels during their working day.
Bringing people together with relevant data and business information in a targeted way to optimize decision-making in the enterprise.
Business
know-how
Market research
expertise
Technological
know-how
Communication and methodological competence
Qlixta is specialized in marketing and customer experience and, thanks to numerous successfully realized projects, has extensive knowledge with regard to relevant business contexts, business questions and requirements – right up to board level.
The use of survey data in dashboards requires sound knowledge of specific market research requirements regarding data processing and analysis. Classic business intelligence software is incapable of weighting or significance tests, to give two examples of many requirements. Knowledge of these challenges is decisive when it comes to success or failure.
Mastery of software such as Tableau or Power BI is just as essential as extensive IT knowledge. This interplay makes it possible to automate data pipelines and integrate applications optimally in both existing communication infrastructure and the IT infrastructure of an enterprise.
The development of an application demands the efficient and effective cooperation of stakeholders from market research, marketing and IT. We regard targeted moderation of this process as an important component of our work.
A variety of tried-and-tested methods developed by Qlixta are employed in this context, depending on the situation.
Alexander Skorka - founder and CEO
As CEO, Alexander Skorka is responsible for the Qlixta strategy and heads the Consulting and Trainer Team.
Prior to founding Qlixta, he was Managing Director DACH and global CPO of Dapresy (Forsta), Senior Director at Kantar Deutschland and a member of the Board of Kantar Health. His career began as a Managing Director of an agency for visual rhetoric, presentation and information design.
Alexander Skorka is the author of numerous articles and book contributions relating to visual storytelling, effective data visualization and data-driven decision-making processes. His solidly based consulting, seminars and workshops are the result of his over 30 years of practical experience.
Implementation services for data-driven solutions
DataExpert is a service and technology provider of solutions for data-driven decisions in market research, marketing and the customer experience. DataExpert provides you with support in the form of more than 65 experts in every task relating to the collection, management, analysis and visualization of your data including the development of fully automated end-to-end solutions. DataExpert employs a broad range of different technologies for this purpose to realize all your demands in the best possible manner.
Social Media Listening and Media Analysis
Rubiklab offers service and consulting solutions in the areas of social listening, text analysis and AI. Rubiklab can join and analyze texts and audio content of differing lengths from the most varied sources. This enables you to gain knowledge which would be impossible through conventional research methods. The objective is to gain a deeper understanding of the people behind the figures, enabling you to make more effective decisions.
The idea
The idea to establish Qlixta was born in 2018 as a response to the rapidly increasing flood of dashboards which, following the initial euphoria of users, were then avoided and consigned to a shadowy existence as a result.
It was obvious that the way people worked with data would have to go far beyond visualization and filtering of the same. It was time to raise data-driven decisions to the next level and, instead of interactive reports and data visualization, to give people innovative tools that really supported them in their daily work. It was time to think dashboards further.
These considerations and intensive cooperation with numerous companies in a variety of industries culminated in a consulting approach that today forms the basis for Qlixta's success.
The name
The name Qlixta is derived from, among other things, the phrase “clicks to action.” After all, a successful dashboard endeavors to minimize the number of clicks until actions are derived.
The brand name is also based on the guiding principle of Qlixta: “Questions lead to insights. Insights and experience turn into action.” Each page of a dashboard and each individual visualization must contribute to answering user questions efficiently and effectively. However, as data alone is frequently inadequate to derive effective actions, context is needed in the form of, for example, the experience of users or knowledge of experts. Both are essential for decision making. This is the only way data can offer maximum added value.
Dashboards
taken further
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